PRIVACY POLICY

Love of Africa LLC dba (doing business as) Beyond the Beckon herein after known as Beyond the Beckon (including our website www.beyondthebeckon.com) is committed to safeguarding the privacy of our users, clients and travel partners. We want to assure you that we do not sell your personal information with third parties. This privacy policy outlines how we collect, use, and protect the information you provide to us.

This Privacy Policy is designed to inform you about our information collection practices, including how we collect information; what information we collect; why we collect information; how we use the information we collect; with whom we share the information we collect; how you can access, modify or delete your personal information; and what kinds of security we use to protect the information you provide.

Before providing any personally identifiable information to Beyond the Beckon, you should read this entire policy. Use of our website, communicating with us, or using the services offered by us constitutes your agreement to the terms of this Privacy Policy.

If the terms of this Policy are not acceptable to you, do not provide any personally identifiable information to us.

If you have any questions about our Privacy Policy, please contact us at coul@beyondthebeckon.com and state “Privacy Policy Inquiry” in the subject line.

Information We Collect

We may collect personal data, including any information about you that identifies you as a natural person, and in limited circumstances, we may collect special categories of your personal data including data concerning your health and physical limitations, this is necessary to provide you with the best possible safari travel experience.

When your information is submitted to us through our services, when you correspond with us, or we receive information about you from a third party such as a travel agent, lead generator or CRM/marketing tool, we receive and store that information, including personal information.

Personal information includes any information that could reasonably be used to personally identify you or a third party individual, including information automatically obtained through “cookies” when you use our website and its various pages, and information you provide to us when you contact us.

Depending on how you engage our services or how we receive it, your information may include:

a) information for communicating with you, including but not limited to a name and email address

b) information that permits us to provide our services, such as booking or making reservations for you, including but not limited to a phone number and mailing address

c) information once you have confirmed your travel including all items requested on our Pre-Trip Questionnaire including but not limited to birthdates, passport numbers, citizenship, place of birth, and whether you smoke

d) information that is considered a special category and is necessary to include such as height and weight, health conditions, and health and dietary concerns

e) travel information including information about any group members with whom you are traveling and tell us about, flight information, hotel reservations, transfers, or other arrangements as needed to coordinate travel, and any other information that you may provide to us

f) information about the services that you use, how frequently you use them, and your responses to the offerings and advertisements presented or made available by us

g) information about the searches you perform on our website and how you use the results of those searches

h) transaction-related information, billing information, or a history of purchases (while we collect your payment information, we do not store it – it is sent directly to our payment processors and within our system we either do not receive it or we promptly destroy it)

i) information about any devices, connections and methods used to access and interact with us

When you visit our website we automatically receive and record certain information that your web browser provides, such as: your web request, IP address, browser type, browser language, referring/exit pages and URLs, platform type, domain names, type of device and operating system, pages, and information about your usage and interaction with us.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it need improvements.

As most of the online services, our website uses first and third-party cookies. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help us improve your future interactions with our website.

Types of Cookies We May Use

Necessary:Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Performance:Performance cookies are used to understand and analyze the key performance indexes of the website which help in delivering a better user experience for the visitors,
Functional - Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytics - Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as as the number of visitors, bounce rates, traffic spruce, etc.
Advertising - Advertising cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Uncategorized - Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline Cookies. This may prevent you from taking full advantage of the website.

How we Use Personal Information

Except as stated in this policy, we will not share your information with any third party outside of our organization.

Services

We will use your information to respond to you regarding the reason you contacted us, to answer your request for information about our services and itinerary suggestions, to register you to receive newsletters with your consent, to make a booking or bookings on your behalf including with third parties, to provide you with information about our company and/or services, and to receive and implement feedback on those services.

We will also use personal information that allows us to understand your needs as a customer and determine eligibility for our products and services; to inform you about our products and services or those of our partners that may be of interest to you; to provide ongoing service and support; to ensure the safety and security of our travelers and products.

If you make an inquiry or booking with us, we may share your personal information with third-party suppliers and service providers to the extent necessary to provide you with a proposal and/or perform our contract with you, and to the extent necessary for the pursuit of our legitimate interests.

For example, if you make an inquiry with us, we will share your last name and travel interests. If you book with us, we must necessarily share your full name, age, travel preferences and other personal information in order to arrange and finalize bookings and reservations. These third-party suppliers and service providers may have different information practices, which will be governed by their privacy policies, which we recommend you read as well.

Because it is necessary to implement our contract with you and to the implementation of our legitimate interests you must also consent to our sharing this information. If you fail to consent, we may not be able to provide our services to you. By making an inquiry or booking, you hereby consent to our sharing your information with third parties as described in this privacy policy. While you may withdraw your consent at any time, we are still able to share your information pursuant to the lawful purposes stated in the previous paragraph.

We disclose personal information to third parties whose services are required for us to provide our services to you. Depending on the particular services we provide to you, we will disclose your information to the following types of third parties:

Hotels and lodging operators
Tour operators, outfitters, and guides
Ground and Air transportation companies
Insurance companies
Payment processors

Important Note - If you book on behalf of others, you are responsible for ensuring that those persons are aware of the content of this privacy policy and are in agreement with you providing their personal data to make a booking or enquiry.

Third Parties Providing Services

Our Services may include features or functionalities provided by third parties. In the process of providing such functionalities within our services, your browser may automatically send certain technical information to the third party provider. The use of these third-party provided features or functionalities is subject to those third parties’ privacy policies.

For example, without limitation, we may use a third party for ad serving, retargeting, remarketing, and/or for analytics, in which case, such third party may have access to your data, subject to their policies. These third-party vendors may use their own cookies and other third-party cookies together to (a) inform, optimize, and serve ads across the web based on your past visits to our website and others, and (b) report to us how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our site.

We encourage you to familiarize yourself with any third-party provider’s practices and policies before using their products or services. Except as stated elsewhere in this Policy, you can set certain preferences and opt outs using Google Ads Settings, and Google Analytics’ currently available opt-outs.

Also, to the extent necessary for the pursuit of our legitimate interests, we and our authorized service providers such as marketing agencies and data analytics providers may use your personal information to analyze your business with us, including your inquiries, bookings and preferences, which we may use to review, develop and improve our products and services; improve our customers’ experiences; and for internal market research, strategic development, and statistical analysis. We disclose personal information to third party processors whose services are highly useful and assist in the functioning of our Services, including:

Google Analytics. Purpose: Anonymous usage tracking and marketing data
Website Contact Form. Purpose: Collect initial contact information for your inquiry
In-bound tour operators and travel partners/agents. Purpose: Proposal development

Our Social Media Pages - Privacy statement

Data Controller

We, Love of Africa LLC dba Beyond the Beckon, operate the following social media pages:

Facebook
LinkedIn
Instagram

Apart from our processing, the operator of the social media platform itself is also processing personal data. The platform is another data controller who carries out data processing upon whom we however have only limited influence. In those places where we can exert an influence and parameterize the data processing, we work to the best of our ability towards data handling by the operators of the social media platform which is in line with data protection legislation. In many places however we are unable to influence the data processing by the operator of the social media platform and also do not know exactly which data is being processed. Therefore, please also take a look at the privacy policy / privacy guidelines of the respective social media platform.

Data processing by us

The data you enter on our social media pages, such as comments, videos, pictures, likes, public messages, etc., are published by the social media platform and are at no time used or processed by us for other purposes. We only retain the right to delete content if this should be necessary. We may share your content on our website if this is a function of the social media platform and communicate with you via the social media platform.

We may also publish the data published by you on a social media platform operated by us on another social media channel operated by us insofar as we are legally authorized to do so.

If you post an enquiry to us on the social media platform we will, after any required response, also refer you to other safer methods of communication which guarantee confidentiality. You always have the option of sending us confidential enquiries by using our contact form on our website or contacting us via email. The choice of the appropriate communication channel is your own responsibility.

The data processing is done in the interests of our public relations and communication.

Some social media platforms create statistics based on usage data and contain information about your interaction with our social media site. With regard to statistics provided to us by the operator of the social media platform, we have only limited influence over the generation of the statistic and can’t deactivate them. But we do ensure that we are not provided with any additional optional statistics.

We process this information on the basis of our legitimate interest of validating the use of our social media pages and improving our content in a target group-oriented manner.

We sometimes also use our social media platforms to roll out advertising.

For advertisement purposes we use target group definitions provided by the social media operator. We use only anonymous target group definitions – so we define characteristics e.g. on the basis of general demographic details, behaviour, interests and connections. These are used by the operator of the social media platform to roll out suitable advertising to its members. The legal basis for this is the consent which the operator of the social media platform obtained from its members. If you wish to revoke this consent, please use the revocation options provided by the operator of the social media platform. Occasionally, we or the operator of the social media platform also use publically available data for target group definitions. The legal basis for this processing is our legitimate interest to define a target group that is as suitable as possible. We never use the sensitive categories of data for target group definition.

We do not use target group definition based on location data. We never pass on personal data to the operator of the social media platform in the course of target group definition.

Occasionally target group definition is also done using information about the visits or interactions with other sites (known as remarketing). We use cookies for this purpose and other technologies. However, in these cases we obtain the consent of users in advance with the help of a consent banner on our website and inform the visitors about the data processing. You can revoke your consent at any time within our cookie policy of our website.

Data storage duration

We erase your personal data if they are no longer required for the aforementioned processing purposes and no legal information and storage obligations remain.

Data processing by the operator of the social media platform

The operator of the social media platform uses web tracking methods. Web tracking can be done regardless of whether you are signed up for an account on the social media platform or not.

As already set out, we unfortunately have very little influence over the web tracking methods of the social media platform. We cannot, for instance, deactivate this feature.

Please be aware: We can’t prevent that the operators of the social media platform use your profile and behavioural data to, for instance, analyse your habits, your personal relationships, your preferences, etc. In this respect we have no influence over the processing of your data by the operators of social media platforms.

Further information on data processing by the operator of the social media platform, other possibilities of objection and, if available and concluded, the arrangement can be found in the data protection statement of the provider:

We also work with social media to provide you with advertisements. We provide them with your name and contact details (such as your email address or phone numbers). If these social media and digital websites match profile information provided by us with your profile information held by them then they will serve you our advertisements. The social media websites will not identify you or share other personal data in your social media account to us.

If you use buttons on our website linked to social media or similar sites (for example, "Like" and/or "Share" buttons), content from our website may be sent back to those sites and, depending on your privacy settings, may be privately or publicly visible (for example, to friends, followers or generally to anyone who has access to your profile page).

Such processing will be carried out by Us and the social media platform providers as joint data controllers and will be based on your consent.

Administrative and Legal Reasons

In addition, we will use and disclose your personal information when we are required to do so by law or believe in good faith that such disclosures are required to:

(1) comply with the law or with legal process, including but not limited to lawful requests by public authorities that may be made to meet national security or law enforcement requirements;

(2) enforce any legal agreements between you and us;

(3) protect your safety or security;

(4) protect the safety or security of our company, our services, our property, and our employees; or

(5) protect the safety or security of third parties.

Among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions. We will also use your personal information to carry out internal accounting and administration of our business.

Data Security

The security and integrity of your personal information is important to us. All personal information is stored in secure databases to prevent unauthorized access. Complex passwords, encryption devices and firewalls protect these databases. Access to your personal information is limited to our authorized employees and any of the third-party suppliers who require information to provide the travel services you have requested. Personal information that is held in hard copy, is promptly destroyed and/or stored in a locked safe.

Although we take precautions to protect the personal information you provided to us, no system is 100% secure or error free. Therefore, we do not and cannot guarantee the security or accuracy of the information we gather.

Data Sharing: Your data, including mobile information, will not be shared with third parties for marketing purposes under any circumstances. Your data will not be transferred to external organizations.

Updates

Our Privacy Policy may change from time to time and all updates will be posted on this page.

Access, Correction, Deletion, Retention and Other Rights

You may opt out of any future contact from us at any time. You can do the following anytime by contacting us via the email or phone number below:

Learn what data we have about you, if any.
Change/correct inaccurate data we have about you.
Have us delete data we have about you.
Express any concern you have about our use of your data.

You can do so by sending a written request by email to the address contained in the “Contact Us” section below. We will correct or remove inaccurate information or delete information as requested as long as we do not need to retain the information for legitimate business or legal purposes. We also reserve the right to verify whether the information is correct. For your protection, you may be asked to provide additional information to verify your identity before being granted access to your personal information. Unless requested otherwise and not otherwise contrary to this policy, we will retain your data indefinitely.

Depending on the law that applies where you live, you may have additional rights, such as the right to request that we send your information to another organization of your choice (where technically feasible) and, that we restrict our processing of your data.

If you feel that we are not abiding by this privacy policy, you should contact us immediately. We can be reached via email at coul@beyondthebeckon.com or phone +1 (254) 784 3410 between 8 a.m. and 5 p.m. (U.S. Central Time) Monday through Friday. For email state “Privacy Policy Inquiry” in the subject line.

Last updated: 2025/08/01